Sustainable Luxury, Physics & Friendship

Hallo everyone – I’m David.

I’m currently doing my PhD in Physics, but beyond the lab, I’ve always been fascinated by how businesses work—especially businesses that have a positive impact on the world. With a deep interest in sustainability and the circular economy, I found myself drawn to the world of pre-loved fashion.

Chapter 2: Nachhaltigkeit (Sustainability)

At Miloura, we believe that every small action matters. While one person alone may feel small, together we can make a difference.

That’s why we support the slow fashion movement—as an alternative to fast fashion, which often harms both people and planet.

Through second-hand luxury fashion, we can give beautiful, high-quality pieces a second life—reducing waste and embracing a more umweltfreundlich (eco-friendly) way of living.

A Physicist’s Perspective on Fashion

You might wonder, what does physics have to do with fashion?

Well, for me, it’s about systems, sustainability, and innovation. Physics teaches us to understand how things work and how they interact. This background helps me think critically about how modern companies like Miloura can operate in a way that’s efficient, sustainable, and socially responsible.

Our 3 Pillars of Social Responsibility

1. Environmental Care – By choosing second-hand luxury, we reduce waste and save resources.

2. Ethical Awareness – We believe in transparency and fair practices across our entire process.

3. Community & Connection – We don’t just run a business; we build relationships.

Friendship & Support – The Heart of Miloura

Miloura is also about supporting each other. I’m proud to stand beside Mina, my friend and the heart of Miloura, to help grow this vision.

It’s not just a company. It’s a community—where friends help friends see new possibilities, and where passion meets purpose.

We are Miloura.

Together, we’re changing fashion—one beautiful, pre-loved piece at a time.