Authenticity is crucial in the pre-owned luxury market. A designer bag is an investment, a piece of fashion history, and a work of art in addition to being a fashion accessory. At Miloura, we recognise that purchasing pre-owned luxury necessitates complete assurance. As a result, every bag we sell undergoes a thorough, multi-layered authentication process that combines cutting-edge Entrupy AI technology with professional human evaluation.

This guide walks you through Miloura's step-by-step process for authenticating designer bags so you can see how we make sure every item we sell is 100% genuine.

Why Authentication Is Critical in Preloved Luxury

The rise of the second-hand luxury market has brought incredible opportunities — but also increased sophistication in counterfeit production. Modern fakes can look convincing at first glance, making proper authentication essential.

Authenticity matters because:

• Authentic designer bags retain value and often appreciate over time
• Craftsmanship and materials can only be found in genuine pieces
• Counterfeits undermine brand heritage and buyer trust
• Peace of mind is essential when investing in luxury

At Miloura, we don’t rely on shortcuts or surface-level checks. Our process is designed to eliminate doubt.

Step 1: Initial Intake & Documentation Review

Every bag begins its journey at Miloura with a comprehensive intake process.

We review all available documentation, including:

• Original purchase receipts (when available)
• Previous authentication or service records
• Dust bags, boxes, and accessories
• Seller-provided history of the item

This initial review allows us to establish context, production timelines, and brand-specific expectations before physical inspection begins.

Step 2: Expert Physical Inspection

Once the bag arrives at our facility, it is examined by Miloura’s in-house luxury authentication specialists, each trained in specific designers and eras.

What Our Experts Examine

• Leather quality and texture
• Canvas coating and finish
• Stitching precision and stitch count
• Symmetry, alignment, and proportions
• Overall craftsmanship and structure

Luxury houses like Hermès, Chanel, and Louis Vuitton maintain extraordinarily high production standards. Even minor inconsistencies can signal the need for further investigation.

Step 3: Logo, Stamp & Branding Analysis

Authentic designer bags contain brand identifiers that are extremely difficult to replicate accurately.

Our specialists analyze:

• Logo placement and spacing
• Font style, depth, and alignment
• Heat stamps and embossing quality

Brand-Specific Checks Include

• Chanel: Serial number formatting, hologram style, stamp alignment by production year
• Hermès: Blind stamps, workshop codes, stamp depth and spacing
• Louis Vuitton: Date codes, font consistency, and placement accuracy
• Gucci & Dior: Serial tags, typography, and stitching around labels

Each detail is cross-referenced against verified production standards from the corresponding year.

Step 4: Hardware & Zipper Authentication

Designer hardware is engineered with precision, and counterfeits often fall short.

We inspect:

• Weight and finish of hardware
• Engraving clarity and depth
• Zippers (Lampo, Riri, YKK, etc.)
• Chains, clasps, locks, and feet

Authentic hardware feels substantial, smooth, and perfectly finished. Any deviation prompts further review.

Step 5: Material & Leather Verification

Luxury houses use proprietary materials that behave and age in distinct ways.

Our experts assess:

• Leather grain consistency
• Canvas texture and coating
• Lining materials and construction
• Color accuracy based on brand archives

From Hermès Togo and Epsom leathers to Chanel lambskin and caviar, material knowledge is a cornerstone of our process.

Step 6: Structural & Craftsmanship Evaluation

Authentic designer bags are architectural in nature. They hold their shape, balance evenly, and feel intentional in construction.

We evaluate:

• Silhouette accuracy
• Panel alignment
• Pattern matching (especially on monogram canvas)
• Pocket placement and interior structure

Luxury craftsmanship is consistent — flaws are rare and noticeable to trained eyes.

Step 7: Serial Number & Date Code Verification

Most designer bags contain internal codes that indicate when and where they were made.

Miloura verifies:

• Code format and font
• Production period accuracy
• Alignment with known manufacturing timelines

A correct serial number alone does not confirm authenticity — it must align with all physical and material findings.

Step 8: Entrupy AI Authentication — Advanced Technology Verification

At Miloura, human expertise is enhanced — not replaced — by Entrupy, the world’s leading AI-powered luxury authentication technology.

What Is Entrupy?

Entrupy uses microscopic imaging and machine learning to analyse materials at a level that is invisible to the human eye. By comparing these images to a global database of authentic and counterfeit luxury goods, it produces data-backed results with statistical confidence.

Entrupy is used by top fashion organisations, auction houses, and luxury retailers worldwide.be able to 

How Miloura Uses Entrupy

For applicable brands, bags undergo Entrupy authentication as an additional verification layer.

Entrupy analyzes:

• Leather grain structure
• Surface texture at a microscopic level
• Hardware finishing
• Material consistency unique to each brand

This technology can detect subtle inconsistencies that even experienced authenticators may not be able to visually identify.

Brands Commonly Authenticated with Entrupy

• Louis Vuitton
• Chanel
• Gucci
• Prada
• Saint Laurent
• Hermes

Entrupy is especially effective for modern production pieces, reinforcing our findings with objective data.

Human Expertise + Entrupy: The Gold Standard

Entrupy is powerful — but luxury authentication is never one-size-fits-all.

Rare, vintage, and limited-edition pieces often require historical and contextual interpretation, which is why Miloura combines:

✔ Expert human authentication
✔ Entrupy AI verification (where applicable)
✔ Brand- and era-specific analysis
✔ Physical craftsmanship inspection

If any discrepancy arises between Entrupy results and expert evaluation, the item undergoes further review or is rejected outright.

Step 9: Authentication Panel Review

Before approval, every bag is reviewed by Miloura’s Authentication Panel, composed of senior authenticators and quality specialists.

The panel examines:

• Expert findings
• Entrupy results (if used)
• Photographic documentation
• Brand archive comparisons

Only bags that pass unanimous review are approved for sale.

Step 10: Final Quality Control & Miloura Authentication Seal

Once authenticated, each bag undergoes final quality control before listing.

✔ Condition is accurately graded
✔ High-resolution images are taken
✔ Product descriptions are prepared with full transparency
✔ The bag receives the Miloura authenticity seal

We don’t just authenticate — we document and stand behind every piece.

What Happens If a Bag Fails Authentication?

Integrity matters more than inventory.

If a bag does not pass our process:

• It is not listed on Miloura
• The seller is notified
• The item is returned or declined

This strict standard protects our customers and the long-term value of the preloved luxury market.

Why Miloura’s Authentication Process Stands Apart

✔ Multi-layered expert inspection
✔ Entrupy AI authentication for data-backed verification
✔ Brand- and era-specific expertise
✔ Panel-based approval system
✔ Zero tolerance for uncertainty

We authenticate with the same care collectors expect from top auction houses.

Final Thoughts: Authenticity Without Compromise

At Miloura, authentication is not a feature — it’s a promise.

We make sure that every designer bag we sell is authentic, verified, and deserving of its next owner by combining expert craftsmanship analysis, historical brand knowledge, and Entrupy's cutting-edge AI technology.

You can shop with confidence knowing that Miloura stands behind every item, whether you're adding to a carefully curated collection or purchasing your first used designer bag.

Because true luxury is always authentic.